Finally you decided that Conversion Rate Optimization is the way to go. What to do now? Where do you start? Can you find all the answers on your own?
Sometimes, listening to your gut can help move things in the right direction.
But if you want first class results, the struggle will definitely increase in intensity.
Fortunately, an impressive number of tools are available; tools that will help you handle the optimization process like a pro.
And where to better start conversion rate optimization if not with the all-important Google Analytics.
Google Analytics is a free and easy-to-use tool. It will provide you with valuable insights into your web traffic and your marketing effectiveness as well as your conversion rate.
It can be highly customized and segmented; the better the customization and the segmentation the better you will understand what is going on with the visits you receive.
It will build you real time reports that will highlight performance and the way visitors move thru the sales funnel.
Visual Website Optimizer offers a helpful solution for this part of the process. A/B testing basically consists of building two versions of a webpage, and then comparing the results in order to understand which one performs better.
With the help of A/B, you can test almost anything that could influence the behavior of your user: fonts, colors, headlines, paragraph text, call-to-action button, images, links and many others.
This particular A/B testing tool will visually will help you create different versions of the website and then help you understand which changes you made matter most. You can also split your test pages by behavioral and geo targeting.
The result of A/B testing will be visible when comparing your before and after conversion rate.
Unbounce for example can help you build clean and simple landing pages. Their landing page builder is user friendly and can save you a lot of time.
The builder integrates a drag & drop interface that can be extremely helpful for those that are starting from scratch.
There are several templates to choose from and some additional features that can make your life really simple and help you build a landing page that is conversion rate optimized.
Crazyegg is definitely a need to use tool in order to achieve a really good conversion rate.
The principle is simple: tracking technology transposed in a very relevant heat map.
It’s basically a visual representation showing you where users click and what they do.
This way you can easily identify the elements present on your pages that are irrelevant and attract no attention or interest from your visitors.
Also a scroll map can be generated, letting you know how many people actually see what lies in the bottom of the page.
Adobe Test & Target is very similar to what Visual Website Optimizer does. A/B and multivariate testing that validates on-site, email and display ads content.
Ad testing that tracks impressions and the impact they have on conversion.
It can also target different groups of visitors, based on marketer defined segments.
Clicktale offers the same click heat map that Crazzyegg provides, but also brings visitor recordings to the table. With this you can basically see everything your visitors do on your webpage.
You can watch recordings of your visitors browsing session in order to discover exactly what they see and use on your website.
For some this could be a very important asset as it will pinpoint the exact location of elements that need to be changed in order to increase your conversion rate.
Mongoosemetrics offers call tracking solutions. It basically shows you what happens before, during and after phone conversations to provide clients with actionable data for effective marketing spending.
Doing so, marketers will have a realistic view of their buying process and how phone conversion optimization drives sales performance.
All the tools above can help you move things in the right direction. It will take time and you will need to be involved in order to succeed but if you can overcome these small problems the results will bring a big smile on your face.
For those that lack both time and extended resources, service packs like the ones Converian.com offer, can boost your on-line business into the next level.
No matter which way you choose to approach the situation, the only important thing is that you understand the need to take a step in the right direction.